Budget and Costs Per Click (CPC)
Your "Budget" is the MAXIMUM amount you are willing to spend on your Google Ads per month.
Each time your Ads are clicked on, they incur a cost (CPC) - Cost Per Click.
When the total CPC reaches your monthly budget, your Ads will stop appearing.
The goal is to set a budget that can do the following:
- Be affordable to you
- Be competitive with your competition
- Be enough to have you Ads displaying throughout the month